Development of a brand identity for a start up contract arborist organisation.
Identity creation, brand development & website creation.
Highly qualified arborists, Arborscapes, came in search of an identity for their newly established company. They were looking for something modern that reflected their values and separated them from their competitors. With this in mind, I created a simple yet distinctive identity that was memorable, iconic and professional.
In terms of colour, I used warm browns and images of deadwood and bark that suited the contemporary style of the company. It also differentiated Arborscapes from their competitors, who mostly used images of trees and green colour schemes.