Chuggington

Development of a brand identity for global television programme.

Identity creation & brand development.

I worked closely with Ludorum to create an identity for Chuggington – their major new train-based children’s television series. 

The Chuggington logo needed to be fun, approachable and engaging for young children. The solution can now be seen onscreen globally and on CBeebies in the UK. It’s also found on Chuggington merchandise, including clothing, packaging, toys and new media.