Development of a brand identity for London based hospitality group: recruitment; training; events.
Identity creation, brand development, photography and print management.
I worked closely with the founders of FHG to create an identity for their rebrand - formerly known as Salt Recruitment.
The new brand needed to emphasise the collaborative way they work with clients and candidates and provide an assurance of their professional capabilities.
The colour palette is vibrant and energetic. The 'quote' icon shows unity and two-way communication.