Tristan Kelly | Strategic Marketing & Experience Consultant
Unlocking potential in people and businesses so they can thrive with purpose.
With over 20 years of experience spanning marketing strategy, brand development, customer experience, and business transformation, I’ve built a career helping organisations communicate with clarity and act with purpose.
Now working independently as a marketing and management consultant, I partner with leaders in real estate, facilities management, and workplace services to sharpen their offer, tell their story, and engage the people who matter, from customers to employees to stakeholders.
Whether it’s defining a go-to-market strategy, designing an immersive customer experience, or delivering high-impact storytelling campaigns, I bring strategic thinking, creative energy and grounded execution, no fluff, no jargon, just results.
Who I work with
I partner with forward-thinking organisations across real estate, workplace and service industries: from global consultancies and property developers to SME service providers in cleaning, security, and FM.
Clients typically engage me when they need senior-level marketing support but don’t require a full-time marketing director.
Whether you’re scaling up, repositioning or simply seeking clarity, I help make sense of your marketing and ensure it delivers real impact.
When You Might Need Support:
Looking for a trusted advisor to plan and deliver a marketing strategy
Researching how marketing could work for your business and which model suits you best
Needing short-term, focused support for a specific campaign or project
Managing a junior marketing team that would benefit from experienced guidance
Wanting to sharpen your positioning, tell your story more clearly, or better engage customers and stakeholders.
I provide the strategic thinking, structure, and hands-on support to help you move forward with confidence, whether you’re starting from scratch or building on what’s already there.
I believe great businesses aren’t built by chance. Clear intent, strong relationships, and meaningful experiences shape them.
That’s why I work collaboratively with my clients, getting to the heart of the challenge, listening closely, and co-creating solutions that not only look good but also work effectively.
This approach builds alignment faster, keeps teams engaged, and ensures that solutions are not only well‑considered but also practically effective.
My Approach
My consultancy is underpinned by three key pillars:
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From uncovering customer insight and defining brand positioning, to delivering strategic campaigns and creative content that connect, engage, and drive results.
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From transforming front-of-house services into brand-defining touchpoints, to designing end-to-end workplace experiences that engage, inspire and elevate performance.
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From crafting compelling stories that bring social value to life, to designing engagement programmes that inspire action, strengthen communities, and earn recognition.
Background & Experience
Before launching my consultancy, I held senior roles leading marketing and customer engagement across high-profile property portfolios, including over 140 assets with CBRE, as well as workplace experience programmes at destinations such as King’s Cross, Chiswick Park, and White City Place.
I’ve also supported SMEs in the cleaning, security and FM sectors, helping them define a distinctive offer, win competitive tenders, and build stronger relationships with clients and employees alike.
Ready to sharpen your strategy, brand or customer experience?
Need senior-level marketing support without the overhead of a full-time hire? Whether you’re shaping a strategy, delivering a campaign, or strengthening customer experience, let's talk.
Nick McCalmont-Woods, Founder McCalmont-Woods
