When most people think of a “brand,” they think of logos, colours, and typography. But a brand is far more than that. At its core, a brand is a promise. It is the visual and verbal embodiment of what an organisation stands for and what it commits to delivering to its customers.

In today’s Commercial Real Estate landscape, buildings don’t just lease; they must deliver experiences. Tenant experience has evolved from a “nice-to-have” to a core strategic differentiator, with tangible ROI for landlords, investors, and occupiers alike.