Tristan Kelly | Strategic Marketing & Experience Consultant
I help commercial real estate and workplace organisations differentiate their brand and create engaging environments that drive measurable results.
With over 20 years of experience spanning marketing strategy, brand development, customer experience, and business transformation, I’ve built a career helping organisations communicate with clarity and act with purpose.
Now working independently as a marketing and management consultant, I partner with leaders in commercial real estate, workplace experience, facilities management and workplace services to sharpen their offer, tell their story, and engage the people who shape outcomes: from tenants and occupiers to customers, teams and stakeholders.
Whether it’s defining a go-to-market strategy for a workplace service brand, building a tenant engagement programme across a portfolio, or developing campaigns that support leasing and retention, I bring strategic thinking, creative energy and grounded execution.
If you’d like to see the results behind the words, here’s a selection of the projects I’m most proud of: from global brands to prime real estate destinations.
Who I work with
I work with forward-thinking organisations across the built environment, including landlords, asset managers, managing agents, developers, occupier-facing workplace teams, and service partners in cleaning, security, M&E and FM.
Clients typically bring me in when they need senior-level marketing and experience expertise, but don’t need (or can’t justify) a full-time hire.
When You Might Need Support:
You’re a landlord/investor and need a clearer tenant experience proposition across one building or an entire portfolio
You want marketing that supports leasing, retention and reputation, not just “nice content”
You’re a workplace or FM service business and need to differentiate, modernise your brand, or win more tenders
You need a partner to design and deliver an engagement programme that makes ESG/social value real for people
You’ve got an internal marketing resource, but want experienced direction, structure and momentum.
I provide the strategic thinking, structure, and hands-on support to help you move forward with confidence, whether you’re starting from scratch or building on what’s already there.
I believe great businesses aren’t built by chance. Clear intent, strong relationships, and meaningful experiences shape them.
That’s why I work collaboratively with my clients, getting to the heart of the challenge, listening closely, and co-creating solutions that not only look good but also work effectively.
This approach builds alignment faster, keeps teams engaged, and ensures that solutions are not only well‑considered but also practically effective.
My Approach
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From uncovering customer insight and defining brand positioning, to delivering strategic campaigns and creative content that connect, engage, and drive results.
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From transforming front-of-house services into brand-defining touchpoints, to designing end-to-end workplace experiences that engage, inspire and elevate performance.
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From crafting compelling stories that bring social value to life, to designing engagement programmes that inspire action, strengthen communities, and earn recognition.
My consultancy is underpinned by three key pillars:
Background & Experience
Before launching my consultancy, I held senior roles leading marketing and customer engagement across high-profile property portfolios, including over 140 assets with CBRE, as well as workplace experience programmes at destinations such as King’s Cross, Chiswick Park, and White City Place.
I’ve also supported SMEs in the cleaning, security and FM sectors, helping them define a distinctive offer, win competitive tenders, and build stronger relationships with clients and employees alike.
Ready to sharpen your strategy, brand or customer experience?
If you want to sharpen your strategy, strengthen your brand, or turn workplace experience into a genuine differentiator, let's talk.
Nick McCalmont-Woods, Founder McCalmont-Woods
