When most people think of a “brand,” they think of logos, colours, and typography. But a brand is far more than that. At its core, a brand is a promise. It is the visual and verbal embodiment of what an organisation stands for and what it commits to delivering to its customers.

From Green to Gold: How Tenant Engagement Drives Value in Sustainable Real Estate

Sustainability in real estate is no longer just about ticking boxes or installing solar panels. It’s about creating places where people want to be, and that means engaging the people who use the buildings every day.