The evocative nature of the printed item
I've been designing for print and new media for over 15 years and yet I still get a huge sense of excitement in seeing ideas come to life in print.
I recently received a copy of a brochure I put together for Living Oak to showcase their unique approach to home improvement. For me the tactile nature of print is wonderfully evocative. I like the feel of the paper - smooth or coarse. The smell of the ink on the page - yes, I still sniff each freshly opened document.
The choice of paper and printing methods used can greatly enhance the readers impression of the brand and equally detract if those choices have been poorly made.
There is also a sense of permanence with a printed item which I'm drawn towards. Maybe there is a repressed librarian inside me desperate to get out.
I suppose it comes down to whether you'd rather read a physical book or use a device such a kindle? I'd always choose a 'dog-eared' version over something that requires swiping...