Blatant Self Promotion
The last couple years have been quite productive on the photography front, which in addition to design projects have kept me busy and out of mischief.
I've been fortunate to work on a variety of commercial projects for a range of organisations. In particular, I've developed a number of image libraries to help businesses within the service sector to promote their skills and services. Companies have included, cleaning, security & engineering providers.
There is a certain level of control when creating image libraries as you can always ask the subject to repeat the action. This isn't always the case and a prime example is when working at an event.
In 2016 I was able to combine another passion of mine (cooking and photographing food) whilst working on behalf of a company within the hospitality sector.
Another key skill to master is the ability to build rapport and to quickly put people at ease. Unsurprisingly not everyone enjoys having to 'pose' in front of a camera regardless of whether the image is a linked-in profile or part of a company's PR or Marketing strategy.
Having taken over 500 portraits of people, from CEO's through to part-time cleaners, I think I'm well on track to developing my interpersonal skills.
In an ever-increasing digital age, I was keen to promote my photography services using the medium of print. I designed a 6-page standard gate fold mailer and chose a small number of commercial images to highlight a range of skills. Choosing a dozen or so images from 1000's to convey skills within portraiture, reportage, editorial, fashion, and architecture was a tough task. Thankfully Mark Yates helped me see clearly what was 'in' and what was definitely 'out'.
In addition, I hand printed (debossed) accompanying compliment cards using an old letterpress I picked up a few years ago. Thanks go to West 3 Colour who printed the mailer and to GF Smith who provided the duplex card I used to letterpress the compliment slips.
It's always enjoyable to re-engage with traditional skills and the end result is often better for it.
If you would like a copy of the mailer or wish to discuss how photography can enhance your company's image then click here to get in touch.